Brand verb
gerund or present participle: branding
1. Mark with a branding iron. Synonyms: mark, stamp, burn, sear; identify, mark indelibly. “an ointment that branded her with unsightly violet-coloured splotches” mark out as having a particular bad or shameful quality. Synonyms: stigmatize, accuse of being, mark out; More: denounce, discredit, vilify, besmirch; characterize, label, classify, categorize “newspapers branded him as a traitor”
2. Assign a brand name to
Here at Rolph & Floyd we love getting a new branding brief – it’s one of the most interesting and rewarding aspects in design; identifying the best way to put across a clients ethos, it’s values, where it wants to be and where it wants to go in the future. All this can be represented in good branding. It’s a two way process, we work closely with the client to realize the optimum solution and it can take time and lots of research.
Good branding strategy is the most important part of your business – it tells your audience how to perceive and relate to your company and should encapsulate your business values and what you have to offer. Done properly, it can increase your market share against your competitors so drive more business. It is what you are – it’s all about you!
Your brand is not just your logo, it’s the whole marketing strategy that comes off this. It needs to be consistent; the message needs to remain the same and needs to be driven home to your target audience. Said enough times your brand recognition will go up alongside your sales; it’s important you use your branding on every communication and advertising you do for your company. Done right and you will stand out from the crowd and surpass your competitors as the brand to engage with; if your audience identifies with your brand, they will favour you and buy your services/products plus the added value of recommending you/your product to others.
See
Actualis
Office Supplies Guys
ACS rebrand
Surrey Plumbing Solutions
Cabrini