MIQ Logistics is a Top 100 global forwarder, with 150 offices in 80 countries, providing access to 5,000 logistics professionals worldwide.
Working closely with Actualis Marketing we developed a direct mail campaign linking to 2x landing pages for data collection. In a series of 4 postcards the concept was to slowly reveal who MIQ is by working on their strengths and unique services.
The teaser postcards included a competition to guess who they are and win an iPad via the 1st landing page creative.co.uk/supplychain. The final postcard gives the game away and links to the 2nd landing page offering a supply chain audit creativi.co.uk/supplychain360.
Using original photography by photographer Simon Keats, of actual MIQ personnel, we were able to get across MIQ’s unique, people driven business.