“Is your digital marketing up to scratch, or are you a spectator as the market moves away from you?”

What is the primary objective of your digital marketing; website, search, eBulletins, social media?

Is it to create awareness, build relationships or generate sales and revenue?

If you are uncertain, could this explain why you are not getting the results you are after?

Successful websites are driven by strategic marketing thinking; they contain well written, compelling content; and they work seamlessly (i.e. the technology works so well that you don’t really notice it.)

Are your website, eBulletins and social media interactions engaging your customers, or do they fail to get their attention and interest?

Which CMS do you use? Are you using it’s entire capability? Have you received any training, with regards to its features and functionality?

‘Social’ and ‘Search’ are merging. Now is the time to build your social media network. Don’t just be a ‘broadcaster’ (which is boring): be a conversationalist – you will be surprised by the difference.

The future is digital. It would be prudent to spend some of your time learning about the new technologies and how you can exploit it with interesting content.

Accept that change is not going to go away (in fact, change will continue to accelerate).

This is 21st century marketing; online brand awareness, improved search engine rankings, social media effectiveness, website traffic and sales conversions.