Rolph & Floyd have been working with TAC Index to deliver a digital campaign aimed at subscribers in the Air Cargo industry.
TAC Index is the single access point and premier provider of accurate, timely, and independent reference price information for Air Cargo around the world. This is a unique product so needed a unique approach.
We developed a ticker style animated banner ad to go online on the loadstar (The Loadstar is an award winning multimodal online news resource for the logistics industry) and Air Cargo News . Data driven, the indices change every week giving a live illustration of how the product works. The ad is linked to a landing page where users can subscribe and get more information creativi.co.uk/tacindex.
The campaign has proved very successful with lots of take-up.
